Positioned in a north facing ocean front environment, Port of Airlie is the Premier retail precinct in Airlie Beach. With immediate access to more than 400,000 ferry passengers at the adjacent Cruise Whitsunday Terminal, it is a pivot between the nearly 1,000,000 visitors to the Whitsundays mainland and the islands each year. With the steadily increasing local population, opportunities like this don’t come every day. Port of Airlie includes a waterfront dining and retail precinct featuring nationally recognised outlets. As one of the premium residential, resort and marina destinations in the Whitsunday Islands, The Boathouse retail experience is representative of this sought after tropical maritime lifestyle.
Port of Airlie is the first choice in al fresco dining and fashion and a place to experience the natural beauty and personality of the Whitsundays marina and boating scene in a resort style setting. A retailer at Port of Airlie benefits from 2 target markets:
Economic Advantages of the Mackay, Isaac and Whitsundays.
Source: Australian Bureau of Statistics, Regional Population Growth (cat no. 3218.0) and unpublished data. ^Source: REDC Regional Development Register Dec 11. *Source: www.mwredc.org.au September 2011 #Source: National Property Research May 2010.
Cruise Whitsundays carry over 600 000^ passengers per year across a variety of tourism and transport services. This figure includes 400 000^ transfers to and from Hamilton Island Airport and to and from other island resorts. These transfers were previously routed through Shute Harbour and Abell Point Marina. Cruise Whitsundays offers over 50 arrivals and departures, 365 days a year, delivering a constant flow of traffic including tourists, contractors and off-island staff travelling via Port of Airlie from 6.30am until 7pm every day. Airlie Beach has established itself as a regular anchorage for cruise ships making their way up the Queensland Coast, with approximately 70 cruise ships per annum visiting the seaside town. On average, a cruise ship guest visiting for the day will spend approximately more than 60% more than a normal tourist. With the new Cruise Whitsundays Maritime terminal now operating, a number of guests off these ships are now travelling to the mainland through this facility, often stopping to indulge in some retail therapy or enjoy the views whilst having a meal and some drinks. This provides Port of Airlie retailers an opportunity for direct contact with these potential customers as soon as they set foot on the mainland. ^Source: Figures provided by Cruise Whitsundays